Dare to Dream: Using Music Video for Powerful Messaging

Why make a music video?

There are still powerful reasons to make a music video, even more so presently in our social media society – with 2.3 billion active social media users, and video marketing increasing constantly, the need for a standout music video is paramount to the success of your music. In fact there are 8 billion average daily video views on Facebook alone, with Snapchat following closely behind with 6 billion views with 78% of people watching online videos every week.

Which brings me on to You Tube. There are 1,000,000,000 mobile video views a day on this search engine, so making sure you’re video is optimised and tagged correctly is crucial to getting your video seen. Ensure you describe your video appropriately, and really think about the title.

So, with this extraordinary amount of video views on daily basis, how do you make your music video unique?

We all love a good music video and if you’re like me, you may try to decipher the messages contained within them. Be it controversial, predictable, totally off the cuff scripted or organic, a good video can make or break a song, in my opinion. For me, the video of any given song is most anticipated and I can’t wait to see what creative cadence my favourite artist has produced. Which brings me on to Jared Sagal, and his Rockerrazzi productions…

Rockerrazzi Filmz

I discovered Rockerrazzi last year (well, my nine year old son did actually, on You Tube, whilst sourcing some motivation for his weekend football matches! See how powerful You Tube is?). I was so inspired by the theme within the video that I got in touch with him to discover more about this film and music maker. I loved the way he had used Cristiano Ronaldo as a protagonist, and I connected with the lyrics of the song immediately. I mean, who wouldn’t?

“Take me down the road, show me where to go, take me to a promised land… so I can start over again.”

I was just as gripped as my son. Jared has focused three of his music videos on the extremely popular theme of football, and grassroots football at that. Jared is a music video producer based in Los Angeles, originating from New Mexico. In his ‘Young Ronaldo’ series, Jared focuses on following your dream, believing in yourself, strength and perseverance. The original video ‘Young Ronaldo Part 1’ has amassed a gigantic 13.5 million views, and this figures increases by the day. To find out more about this song and video, read my interview with Jared here.

Due to the success of Part 1 in 2015, and it’s emotional messaging, Jared was able to develop a follow-on video with an equally powerful theme about having a positive attitude together with consistently practicing your craft. “90 Minutes” was published in April of this year, and the number of views is steadily increasing. It currently has nearly 6.5 million views. Watch it here.

Fast-forward a few months, and the demand for a complementary storyboard to enhance this potent series of music videos has allowed Rockerrazzi Recordz to produce its latest strand “Dare to Dream.”

Choosing your video theme wisely

Having a main theme running through your video, together with being savvy about your audience can really enhance the success of your music video. Jared and his team are football lovers, and although he is a music and video producer by day, producing videos for the likes of ‘Dead Sara’ and ‘Imagine Dragons’ as well as many other up and coming artists, he decided to pursue a subject close to his heart, as a side-line, and for fun really. I asked Jared a few questions to delve a little deeper into the theme of is latest video “Dare to Dream” and his continued inspiration into this genre of music video.

What’s the objective of the video?

My goal is for young people to be both inspired and entertained by “Dare To Dream.” We want young players from around the globe to dig into the message of never giving up no matter what. With hard work and a good attitude anything is possible!

Do you believe education and social development starts at the grass roots?

Absolutely. Everything that makes us who we are today is a direct result of the values and education placed upon us a children. When it comes to soccer or sport in general, the earlier the child learns about being part of a team and working together, the better. These are the exact types of values that will set them up for future success in life.

What inspired you to create these videos?

Our families were all together in New Mexico one Christmas break. My brother (Simon’s dad, Marc Sagal) and I are both avid film -makers and I had a song that I wanted to create a video for.  I am a singer/ songwriter as well as filmmaker. We came up with the idea of Simon as a kind of ‘Young Ronaldo’ character given we thought he looked like a mini-Cristiano and he happens to be Simon’s hero! We shot the video over the course of a few days and put it up on YouTube.

We were overwhelmed by the response from that first video. People from all over the world watched it and started leaving very emotional comments – many about how the video gave them the courage to not give up and follow their dreams. It was bit of a slow starter and we had no expectations at all but the next thing we knew the video had hit the million view mark and snowballed from there.

I had never had a viral video before and given how many music videos I had directed for other artists, the irony of a video I did for one of my own original songs going viral was bizarre!  Part 1 has close to 14 million views and counting and Part 2 has close to 7 million. The fans had started asking for a sequel so we decided to keep it going.

Has Ronaldo seen it?

I really hope so! We have had over 20 million views between Part 1 and 2 and I can’t imagine that it hasn’t come across his radar. But if anyone reading this has a direct line to him please share it! We all have this fantasy that Ronaldo would tweet it out to all his followers and all his fans would see the video.

When you started – how would you compare the first one to this latest?

I think we are much more conscious of having an audience. People wrote us about how inspired they were and how much they related to the characters and the story. We love being able to create something that seems to connect so deeply with not only the soccer community, but also anyone that plays sports. It’s humbling.

What was the original goal and how has that evolved? (If it has evolved)

Our initial goal was really just to create something compelling that included our family and the sport we love so much. We also wanted to put some visuals against a song that I wrote the music for. Like most things probably, the less you think about it and let it flow the better the results.   What is your goal for the video – is it a marketing tool, is it designed to inspire players? Is it to grow the game? I guess we have a number of goals. First and foremost, to create something that motivates and moves people. Soccer is something that connects our family. My brother and I both played professionally and our kids all play, so there is something special and somewhat autobiographical in what we are doing.

We try to blend real life with realistic fiction so that viewers can find a way to see themselves in the characters and relate in some meaningful way to the story. We are passionate about development and what takes to succeed in soccer and in life. I know that sounds cliché but it’s true. It also has been a good way to get my music out there.

It’s been amazing that Simon now gets recognized all over the place. In fact he was just in Croatia with my brother training at Dinamo Zagreb and a few players there knew him from the videos. The world we live in now with social media and YouTube really can connect people in the soccer world like never before…

Jared’s advice for creating a visually compelling music video…

“A powerful brand. Brand content is king. Bridge the gap between you and your fans.”

This feature is by Sara Parker at @LostInMuzic

Notes:

Sources: Rockerrazzi Filmz: http://www.rockerrazzifilmz.com/

Brandwatch: 96 Amazing Social Media Statistics here 

 

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