Happy New Year Everyone.
So Last week on twitter, I asked the MusicHourUK community to vote on whether they would pay for worldwide radio airplay?
I was amazed, no staggered, that 73% of voters stated they were not interested in paying for WORLDWIDE RADIO AIRPLAY! That is an audience of around 7 billion people! Then I thought about it more, was it because they didn’t feel they should have to pay for radio airplay? Or maybe, they actually get so much free radio airplay at the moment that they don’t feel the need to pay for it.
I guess it depends on your circumstances if you are an unsigned artist who manages to get free radio airplay that as a direct result has seen your fanbase grow including the sale numbers of your EP/Album, then you probable don’t need to pay for radio airplay as your strategy is working for you.
However, if you’re an unsigned artist that is struggling to get radio airplay, struggling to increase your fanbase including increase in sale numbers of your EP/Album, then a change in strategy like paying for radio airplay may help you.
Airplay offers great opportunities to artists and whether paying or for free should always be considered
If you have the mind-set of I/we shouldn’t have to pay for radio airplay it should be free! Remember the world doesn’t owe you anything! Let me ask you, how’s that mind-set working for you? Do you have 1,000, 3,000, 5,000 or 10,000 people buying your music every time you release new album/EP? No? Then I would suggest be open to paying for extra promotion that can help you grow your fanbase.
Remember what ever you pay for the promotion will see an increase in return by your increase in fanbase who buy your latest releases every time. Sometimes you have to look at the bigger picture and the bigger end goal.
There is no right or wrong answer as to whether to pay for radio airplay, it is not a simple back or white, it will be successful for some and not for others, but it should at least be a consideration.
At #MusicHourUK we come across lots of great bands/artists who’s music never really sees the light of day a simple change in strategy could change all that.